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『Pour Your Heart Into It 』 (1997)
／ Howard Schultz and Dori Jones Yang
A company can grow big without losing the passion
and personality that built it, but only if it's driven
not by profits but by values and by people.
(p.8 , Prologue)
Part of what constitutes success is timing and chance.
But most of us have to create our own opportunities and
he prepared to jump when we see a big one others can't see.
It's one thing to dream, but when the moment is right,
you've got to be willing to leave what's familiar and
go out to find your own sound. That's what I did in 1985.
If I hadn't, Starbucks wouldn't be what it is today.
(p.64, Luck is the Residue of Design)
Many of us face critical moments like that in our lives,
when our dreams seem ready to shatter. You can never
prepare for such events, but how you react to them is crucial.
It is important to remember your values: Be bold, but be fair.
Don't give in. If others around you have integrity, too,
you can prevail.
A visit to Starbucks can be a small escape during a day
when so many other things are beating you down.
We've become a breath of fresh air.
Is it mere coincidence that coffee bars became popular
at the same time as the Internet was growing?
Many cities, like Seattle, have cybercafés, gathering places
for people who loves coffee, computers, and socializing.
(p.121, If It Captures Your Imagination)
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