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『Pour Your Heart Into It 』 (1997)
／ Howard Schultz and Dori Jones Yang
The number-one factor in creating a great, enduring brand
is having an appealing product. There's no substitute.
The Best Way to Build a Brand is One Person at a Time)
When problems crop up, serious setbacks that might
seem to threaten the image you have lovingly cultivated,
you have to withhold judgment on the success of the venture
until you've thrown all your resources into attempts to solve
Twenty Million New Customers Are Worth Taking a Risk For)
Achieving that ideal may ultimately be impossible,
a contradiction in terms. But we've got to try.
If we don't, Starbucks will become just another soulless
big chain. I'm determined never to allow that to happen.
(p.276, You Can Grow Big and Stay Small)
Victory is much more meaningful when it comes not just
from the efforts of one person, but from the joint achievements
The euphoria is lasting when all participants lead with their
hearts, winning not just for themselves but for one another.
Success is sweetest when it's shared.
(p.338, Lead With Your Heart)
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