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『Management』- Tasks, responsibilities, practices(1973)
／ Peter F.Drucker
(Collins Business, p.810)
My Favorite Words & phrases(810)
--- What We Have Learned ---
We have learned, mostly through doing the wrong
things, four fundamentals of communications.
1. Communication is perception.
2. Communication is expectation.
3. Communication makes demands.
4. Communication and information are deferent
and indeed largely opposite- yet interdependent.
- Unless there is someone who hears,
there is no communication. There is only noise.
- Perception, we know, is not logic.
It is experience.
-We perceive, as a rule, what we expect to perceive.
We see largely what we expect to see, and we hear
largely what we expect to hear.
That the unexpected may be resented is not the
important thing - though most of the work on
communications in business and government think
it is. What is truly important is that the unexpected
is usually not received at all. It is not seen or
heard, but ignored. Or it is misunderstood, that is,
mis-seen mis-heard as the expected.
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