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『The Art of Choosing』(2011)
/ Sheena Iyengar
(Grand Central Publishing, p.368)
『The Art of Choosing』
-Song of Myself
1.People are more alike than they think.
2. What people believe about themselves, or what they would
like to believe, doesn't vary much from person to person.
3. Each person is convinced that he or she is unique.
Betting on these three things, the soothsayer makes a gamble
that usually pays off...One doesn't require any magic powers
to give a reading that feels detailed, precise, and true to the
The challengers we face when it comes to identity and choice
exist precisely because choosing is not only a private activity
but a social one, a negotiation between many moving parts.
Choice requires us to think more deeply about who we are,
both within ourselves and in the eyes of others.
If we set aside the statue of the perfect self, we might be able
to see identity as a dynamic process rather than a static object.
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