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『The Art of Choosing』(2011)
/ Sheena Iyengar
(Grand Central Publishing, p.368)
『The Art of Choosing』
-Senses and Sensibility
Human do, indeed, have two interconnected and yet distinct
systems for processing information and arriving at answers
The first, which we'll call the automatic system, operates
quickly, effortlessly, and subconscious.
It’s a continuously running "stealth" program that analyzes
sensory data and triggers feeling and behavior in rapid response...
In contrast, the reflective system,, driven not by raw sensation
but by logic and reason, is one that we have to turn on and
Reflective processing allows us to handle highly complex choices,
but it is slower and more tiring than the automatic system.
It requires motivation and significant effort.
Ultimately, our goal should be to make the act self-control less
of a struggle in the first place, by bringing the automatic system
in line with the reflective one.
Because we aren't conscious of its activity, it's easy to treat
the automatic system like an external force that interferes
with our actions, but it is an essential part of us.
Rather than trying to trick ourselves, we can teach ourselves,
avoiding temptation until the act of avoidance itself becomes
habitual and automatic.
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