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『The Art of Choosing』(2011)
/ Sheena Iyengar
(Grand Central Publishing, p.368)
『The Art of Choosing』
-Lord of the Things
Consumers think having more choices is great,
but they're less likely to buy a jar of jam
when they have to choose from larger array.
More is less. That is, more choice leads to less satisfaction
or fulfillment or happiness.
"The magical number 7, plus or minus 2: some limits on our
capacity for processing information."
Henri Poincare said, “Invention consists in avoiding the
constructing of useless combinations and in constructing
the useful combinations which are in infinite minority.
To invent is to discern, to choose."
To choose is to invent, What I mean by this is that choosing
is a creative process, one through which we construct our
environment, our lives, our selves.
Winton Marsalis told me,
"You need to have some restrictions in jazz.
Anyone can improvise with no restrictions,
but that's not jazz, Jazz always has some restrictions.
Otherwise it might sound like noise."
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